ABOUT

About

Hardlines Distribution Alliance (HDA) is a multidivisional international merchandising and marketing organization with corporate headquarters in Denver. HDA delivers purchasing, marketing, and advertising services that industry manufacturers, distributors and independent retailers depend on to effectively compete in today’s marketplace. As the nation’s largest organization in the hardlines industry, HDA brings together over 65 member distributors with over $7 billion in annual purchasing strength and remains dedicated to the success of independent retailers across the country.
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Large modern warehouse with forklifts

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Vendor Partners
EXPERTS

Meet Our Team

Executive

Chief Executive Officer
President
Chief Financial Officer
Chief Information Officer
Director of Events

Accounting

Accounting Manager
Accounting Manager
Accounting & Events Specialist
Accounting Specialist

Information Systems

Software Engineer

Marketing

Director of Advertising & Marketing
Advertising & Communications Manager
Marketing Manager
Senior Graphic Designer

Merchandising

Director of Vendor Development - Automotive, Farm/Ag, Pet Supplies, Power Tools, Safety
Merchandise Manager - Adhesives, Housewares, Outdoor Recreation, Paint & Sundries, Specialty
Merchandise Manager - Building Materials, Hand Tools, Hardware, Plumbing/HVAC
Merchandise Manager - Electrical, Lawn & Garden